Trail running feels like the ultimate expression of freedom, and the perfect escape into nature. Just you, friends, and endless trails. Getting into the hills isn't always easy though. Our Hills, Your Hills is a 360º content series which showcases accessible hills for trail running in Edinburgh, introducing people to the hills in Edinburgh and encouraging them to explore.

Shot entirely on a 15 year old digital handycam and an iPhone, Our Hills, Your Hills was envisioned and creatively developed by myself, with strong consideration of Interval Running's geographical position, and standing within the running community of Edinburgh. It represent Interval Running's first owned content series, proactive videos and story-led content. Each episode includes; Stories, Reels, Strava Routes, blog, hand-drawn maps, carousels, stills photography, and in-store displays – all designed to put the audience first, while strategically considering the customer journey for the featured products.

Now into a second season, episode sponsors include Salomon, with interaction and engagement across Interval Running's channels exceeding all previous content campaigns.

Client:
 Salomon + Interval Running
Creative, Production: Dominic Simmons

Talent: Aidan Thomson, Ben Nicolson